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AsialiciousTO
营销全案策划 | 广告创意设计 | 网络/社交媒体营销 | 网红营销 | 户外广告投放 | 品牌公关
在疫情期间,本地餐厅面临着艰难的时期。 我们收到多伦多市政府联合亚裔公益组织的邀请,发起了AsialiciousTO亚太美食节活动,宣传亚裔文化,帮助多伦多的亚洲餐厅和社区度过难关。
Challenges
疫情期间很多人宅在家里,无法外出。 我们面临的挑战是让我们的信息在各种平台的大量消息中脱颖而出,并传达给多伦多市民。
![](https://static.wixstatic.com/media/27a35a_11b3a106f3cc499d81f0bedbc867e9d5~mv2.jpg/v1/crop/x_0,y_0,w_1589,h_666/fill/w_979,h_410,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/27a35a_11b3a106f3cc499d81f0bedbc867e9d5~mv2.jpg)
![sweven-case-asialicious-1.jpg](https://static.wixstatic.com/media/27a35a_385ba520e66a4c518299a3ae3dde74c5~mv2.jpg/v1/fill/w_101,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-1.jpg)
![sweven-case-asialicious-3.png](https://static.wixstatic.com/media/27a35a_7ca771855af44d01b08a32a443b31cf3~mv2.png/v1/crop/x_256,y_0,w_750,h_772/fill/w_91,h_93,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-3.png)
![sweven-case-asialicious-2.png](https://static.wixstatic.com/media/27a35a_3fb5ac106b44443daab68436db25b38f~mv2.png/v1/crop/x_142,y_16,w_912,h_747/fill/w_108,h_88,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-2.png)
Our Strategy
• 创建了类似于Summerlicious 和Winterlicious 的主要信息,以便人们了解该活动。
• 在视觉设计中使用多种鲜明的色彩来表现亚洲美食的多样性和多元文化。
• 通过我们拥有的多种资源达到曝光峰值,包括不同渠道、博主和公关、媒体策略等。
![sweven-case-asialicious-5.png](https://static.wixstatic.com/media/27a35a_a03868509c61494992353c300d5a3d81~mv2.png/v1/fill/w_63,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-5.png)
![sweven-case-asialicious-4.png](https://static.wixstatic.com/media/27a35a_2be36a328f5a4a47a94693ee95b8939e~mv2.png/v1/fill/w_80,h_79,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-4.png)
![sweven-case-asialicious-7.png](https://static.wixstatic.com/media/27a35a_95b06dc360454768bbac95f5344a5bfe~mv2.png/v1/crop/x_0,y_2,w_814,h_598/fill/w_118,h_87,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-7.png)
![sweven-case-asialicious-8.png](https://static.wixstatic.com/media/27a35a_67b4f136d3cd427f9758d3a8829097a1~mv2.png/v1/fill/w_119,h_87,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/sweven-case-asialicious-8.png)
![](https://static.wixstatic.com/media/27a35a_9618636916dd447b9a139211ffa8d587~mv2.png/v1/fill/w_122,h_197,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/27a35a_9618636916dd447b9a139211ffa8d587~mv2.png)
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![](https://static.wixstatic.com/media/27a35a_2e4c209bee1e45149e3b788aa71bdaaa~mv2.png/v1/fill/w_72,h_13,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/27a35a_2e4c209bee1e45149e3b788aa71bdaaa~mv2.png)
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